Public Resource
Active & passive support
Movement Metrics Research
Mass movements work by organizing ordinary people to work together and withdraw consent from the status quo. As the Momentum participant guide explains, “For instance, the boss relies on the tacit consent of the workers to work; if the workers don’t show up, the boss’ power is empty – he rules over no one.” With a social view of power in mind, movements need many, many participants in order to have the power to win – not just a few core organizers. To bring supporters on board to a movement, we can categorize support as “passive” or “active.” The difference between passive and active supporters is exactly what it sounds like; active supporters walk the passive supporters’ talk.