Public Resource
Building Structure Shapes: What Structure Reveals About Strategy from Six Movement Organizations in Transition
Melanie Brazzell, Realizing Democracy Project.

When faced with challenges to their power, social movement organizations can revise their structure in different ways to solve different problems. For example, the Sunrise Movement has engaged its membership in an attempt to decentralize some power from its national staff to local hubs. Color Of Change expanded its staff-driven approach to create events and local groups for social engagement and localized projects, in addition to refocusing its campaign goals to local elections. United for Respect has experienced member and staff growth, experimenting by organizing staff by campaign and by role, settling on a hybrid structure, utilizing both. Other organizations—ISAIAH, New York Working Families Party, and Florida’s Statewide Alignment Group—have also re-structured in illuminating ways. This report employs useful metaphors to describe different group structures, including “boat”, “big tent”, “Rubik’s Cube”, “house”, “stool”, and “fractal”.

This report relied on interviews with leaders of six different movement organizations—Sunrise Movement, Color Of Change, United for Respect, ISAIAH, New York Working Families Party, and Florida’s Statewide Alignment Group—and internal organization documents and quantitative data.