Delivering more political information to voters makes them vote more. COURIER’s unique method of boosting news on social media had a positive, statistically significant impact on voter turnout in the 2021 Virginia state election. There were two kinds of news tested on voters: local coverage of the Virginia 2021 gubernatorial race and candidates and localized coverage of federal policy solutions. These kinds of localized political news increased voter turnout by 0.2%. This experiment was tested on a pool of roughly 1 million Virginia voters on social media from September to November, 2021.
Case Study: COURIER’s Model Boosts Voter Turnout