Building narrative power helps to achieve three important things: building a future where frontline narratives are dominant narratives; shifting who owns and run the narrative ‘means of production’; and making community-led policy change and culture change durable. To design narrative research, begin by understanding the narrative landscape within which an issue or dynamic is operating and assessing the collective capacity to drive narrative change; then test narrative interventions, like mini-campaigns. Employ advisors on our research projects is helpful to understand the nuance and complexity of a policy agenda or a lived-experience. Choosing research participants who are typically engaged in the issue area being explored is helpful (for example, organizers with a local organization managing volunteers, a policy advocate for a specific community or issue area, a lawyer who utilizes the legal system to highlight solutions for the challenges workers and migrants face, an artist who uses their craft to raise up voices and awareness). Moreover, interviews are key to understanding what is needed to build and hold a shared understanding of the narrative landscape in which these communities exist.