Harmony Labs and partners set out to map Energy Transition Materials (ETM) narratives, in 9 nations and 3 domains, and experiment with communications that build support for a just energy transition.

In the national news analysis, from 2022 to 2024, they observe the formation of the baseline for our current narrative moment, a set of interlocking geopolitical
pressures and national and regional imperatives that demand urgent action, highlighted below. From analysis of industry, policy, trade, advocacy, and auditing websites in the first quarter of 2025, they derive 3 narrative frames.