How Hope and Doubt Affect Climate Change Mobilization

Jennifer R. Marlon, Brittany Bloodhart, Matthew T. Ballew, Justin Rolfe-Redding, Connie Roser-Renouf, Anthony Leiserowitz, & Edward Maibach. Frontiers in Communication.
06/11/19

Encouraging a mix of realistic hope and doubt about addressing climate change may be the optimal mix for encouraging engagement. High levels of both hope in our likelihood of tackling the climate crisis, as well as concerns that we won't be effective (and especially a mix of both) were related to support for climate policy and intentions to take advocacy actions. Overall, there is a hope deficit, with survey respondents listing few reasons for hope, but the most common related to personal actions and seeing social change and growing awareness. Notably, thoughts about government were not a great source of hope, suggesting advocates may need to work hard to convince audiences that there is hope for policy progress.

 

Topics:
Messaging

What do we know about how climate change resonates with the public, and who are the best messengers?

Messaging
Social Sciences

What influences people's thinking and reactions to climate change?

Social Sciences
Access: Public