This messaging guide is designed to equip organizations with clear, evidence-driven language to hold IOUs accountable, advocate on behalf of consumers, and demand transparency. Tailor the messaging strategy and sample talking points to fit your state’s context. Key suggestions: 

• Localize impact to generate a sense of urgency
• Emphasize the importance of accountability and transparency
• Offer additional pathways for people to get involved with advocating for fairer, more consumer-centric practices
• Provide alternative solutions to create a more reliable and resilient energy supply
• Center consumer and economic benefits