In a rapidly changing social and political landscape, having a solid strategy for engaging and growing your base is essential. The Lab’s Organizing 201 training is designed to equip participants with the skills and knowledge needed to effectively recruit and retain members and volunteers for your campaign or advocacy work. Developing a strong ladder of engagement that focuses on developing leaders is key to sustaining momentum and achieving your movement’s goals. By understanding the lessons from past campaigns, you can build a committed and active base that is ready to take on leadership roles and drive change.
What You’ll Leave With:
- A comprehensive understanding of the importance of a recruitment and retention strategy: Learn why building and maintaining a strong base is crucial for the success and longevity of your movement.
- Insights into various engagement strategies: Gain context from successful past movements and campaigns to understand what strategies work best in different scenarios.
- Practical knowledge on utilizing the ladder of engagement: Learn how to develop your base’s leadership by effectively guiding members through stages of increasing involvement and responsibility.
*This webinar is private and available to LAB MEMBERS ONLY. If you are not a member and would like to attend, then please reach out to us at info@climateadvocacylab.org to apply for membership.*
Public Resource
Organizing 201: Engaging and Skilling Up Your Base