The narratives swirling around us right now are potent, messy, and constantly shifting—and that’s exactly why we need to make sense of them, together. This resource analyzed the narratives leading up to the 2024 election, focusing on economic issues, immigration, voting rights, race and gender justice. The mood and tone in election conversations were agitational, authoritative, urgent, concerned, informative, hopeful and empowering. Core values included equity, accountability, compassion, justice, empowerment, autonomy, integrity, community, safety and security. It is clear movement strategists, organizers and allied formations must: pool resources, invest the time and capacity together, expand reach, and tell better stories.