Lay a solid foundation for a campaign by working backwards from long-term goals to identify the conditions that must be in place in order to achieve those goals, and why. This is a campaign planning methodology that forces participants to get specific about how social change happens. Participants start with the long-term goal of the campaign, and then work backwards to identify all the conditions needed to achieve that goal. Next, get specific about what actions participants can take to create those conditions. Developing a theory of change can be particularly helpful during the early stages of campaign planning. It guides participants to choose the right tactics to most efficiently achieve those outcomes, and helps avoid the common mistake of jumping immediately into action without connecting today’s tactics with tomorrow’s strategy. This also includes a training guide to lead participants through an exercise to devise their theory of change.