WHYY launched ads to fight PECO’s new rate hike request. This tooolkit includes long and short post copy samples, along with a media hit from WHYY to amplify. Share the media hit and graphics of the ads with your posts on Linkedin, X, Bluesky, Instagram, and/or Facebook.

Through focus groups in three California communities — Orange and Ventura counties, the Central Valley, and the Central Coast — Data for Progress and the Reliable Grid Project examined Californians’ attitudes on the growing battery storage industry in the state. This research identified low existing awareness of battery storage projects among Californians, and high variability in views of battery storage’s potential to address the California grid’s most pressing challenges.

Clean Creatives has decoded the narrative shifts in fossil fuel campaigns between 2020 and 2024, detailing how narrative strategy in oil and gas companies' advertising and PR campaigns has shifted. Their evidence documents how, between 2020 and 2024, oil and gas campaigns shifted from setting climate targets and saying “we’re part of the solution” to emphasizing fossil fuel dependence and convincing people “you can’t live without us.” In parallel, we saw shareholders follow suit and move from supporting climate action to prioritizing fossil fuel profitability. Oil majors have always been preoccupied with social license, but now, the fossil fuel industry is radicalizing. Companies like BP and Shell, which have a history of greenwashing and made net zero pledges in 2020. Now they are going all in on fossil fuels. They’re advertising false solutions like CCS, natural gas and biofuels, which increase fossil fuel dependence. Greenwashing is no longer the core strategy of the fossil fuel industry — it’s about power and political influence.

In Crockett County, the turbines generate more than just electricity. Money from NextEra supports the meals and events at senior center center, among other benefits. It all comes down to clever utilization of a section of the Texas tax code. As a way of attracting large projects like wind farms, the state offers companies a temporary property tax break — up to 10 years — in exchange for local investment. This Texas Abatement Act (also known as Section 312) means less tax revenue in the short term, but more dollars immediately flowing to community projects and programs like the senior center in Crockett.

To support grid reliability and affordability communications in the Iran war or broader geopolitical context, the Reliable Grid Project (RGP) offers messaging research, resources, and guidance.

A shared crowdsourced resource for stopping data centers, to support community members and organizers to launch a data center site fight, or join ongoing efforts.

A toolkit for advocates and implementers on advancing neighborhood-scale building decarbonization strategies that shift the unit of building decarbonization from the building to the block, from the individual to the community.

Recommendations on how to talk about community power, including the opportunity because voters are fed up with skyrocketing bills and. for-profit utility greed and want solution, and a recommended message that “community power” is cheaper, faster, more efficient.

This messaging guide is designed to equip organizations with clear, evidence-driven language to hold IOUs accountable, advocate on behalf of consumers, and demand transparency. Tailor the messaging strategy and sample talking points to fit your state’s context.

This Blueprint for Affordable Energy lays out a plan to lower energy bills, confront the climate crisis, and rein in runaway corporate power.