Resources
Search below for resources covering the intersection of climate engagement, social science and data analytics.
RESULTS
Policy in Plain Terms: Decoding Jargon for Your Community
This training will support participants to define electoral and political jargon, explore how it shows up in climate and environmental spaces, and identify the barriers it can create for community understanding, engagement, and power building.
WHYY launched ads to fight PECO’s new rate hike request. This tooolkit includes long and short post copy samples, along with a media hit from WHYY to amplify. Share the media hit and graphics of the ads with your posts on Linkedin, X, Bluesky, Instagram, and/or Facebook.
Toxic Accounts: From Greenwashing to Gaslighting
Clean Creatives has decoded the narrative shifts in fossil fuel campaigns between 2020 and 2024, detailing how narrative strategy in oil and gas companies' advertising and PR campaigns has shifted. Their evidence documents how, between 2020 and 2024, oil and gas campaigns shifted from setting climate targets and saying “we’re part of the solution” to emphasizing fossil fuel dependence and convincing people “you can’t live without us.” In parallel, we saw shareholders follow suit and move from supporting climate action to prioritizing fossil fuel profitability. Oil majors have always been preoccupied with social license, but now, the fossil fuel industry is radicalizing. Companies like BP and Shell, which have a history of greenwashing and made net zero pledges in 2020. Now they are going all in on fossil fuels. They’re advertising false solutions like CCS, natural gas and biofuels, which increase fossil fuel dependence. Greenwashing is no longer the core strategy of the fossil fuel industry — it’s about power and political influence.
Small story choices can fuel demand for a healthier democracy and unlock greater agency and imagination. Harmony Labs coded coded 2,000 of the most popular shows and films for relevance to democracy and authoritarianism, and categorized democracy heroes according to a typology they developed.. One finding stood out: on any given day, 58% of the scripted streaming that people watch is government-relevant.
Tipsheet - Navigating Email and SMS Deliverability: Best Practices for Getting your Messages Seen
Is there anything worse than seeing your email spam rate spike out of nowhere?
This memo overviews recent polling and provides guidance for local elected officials on how to effectively communicate about climate and clean energy to align with Americans’ economic concerns. Our core recommendation: keep messages simple, focused, and personal—centered on the direct costs people are experiencing in their daily lives.
Harmony Labs and partners set out to map Energy Transition Materials (ETM) narratives, in 9 nations and 3 domains, and experiment with communications that build support for a just energy transition.
The Clean Power Information Project is a hub for the facts on how clean energy powers communities across the United States. This hub includes fact sheets, memos, press releases related to clean energy news in the USA.
Save on Clean Energy Tax Campaign
A social media toolkit drawing attention to clean energy tax credits and savings that are at risk of being cut by Congress this year.
Only 4% of national TV news segments about Hurricane Beryl mentioned climate change
National TV news largely failed to connect Hurricane Beryl, the first hurricane of the 2024 Atlantic season, to climate change. From July 1-8, corporate broadcast and cable news networks aired a combined 701 minutes across 343 segments about Hurricane Beryl, with only 15 segments (4%) mentioning climate change. Cable news networks — CNN, Fox News, and MSNBC — aired a combined 520 minutes across 234 segments about Hurricane Beryl, with 9 mentioning climate change. Corporate broadcast TV networks — ABC, CBS, and NBC — aired a combined 181 minutes across 109 segments about Hurricane Beryl, with 6 mentioning climate change. 32 segments mentioned rapid intensification, a climate signal.
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