Movement veterans Bill McKibben and Jamie Henn have been thinking about where climate activism goes from here. They argue for a new focus on celebrating and accelerating the miraculous global boom in solar power. We get into what it looks like to fight for building stuff, how to win the online information war for clean energy, and why the sun offers not just cheaper power, but a form of liberation.

Harmony Labs and partners set out to map Energy Transition Materials (ETM) narratives, in 9 nations and 3 domains, and experiment with communications that build support for a just energy transition.

Generation180 and Climate Advocacy Lab hosted a one-hour virtual event – “Trusted Messengers: Growing your network of climate advocates” – to discuss how organizations are mainstreaming clean energy and changing the narrative by tapping the power of local leaders and creatives.

This report primarily focuses on the ETM discourse that concerns mining, rather than demand reduction or other sources of materials, like recycling and reuse.

Successful advocacy starts with having a crystal-clear vision of a target audience. It is essential to have a core focus on the audience and the alignment of the communication plan with the organization's goals. While it’s tempting to follow trends because everyone else is doing it, take a pause before you jump onto every possible platform. Try to methodically assess each channel to determine its potential value and compatibility with your organization's objectives. Approach engagement with a solid database awareness of what the organization wants to accomplish. In our increasingly connected world, adopting a multi-channel strategy is integral to reaching diverse audiences across multiple platforms. Creating a persona helps clarify the tone, tool, and outcome that the organization wants to achieve because you have a specific individual to aim for rather than a general group. Following best practices for your campaigns also means respecting your contacts and authorities that monitor communications.

To reach the feeds of those who don’t pay attention to political news, politicians or advocates need a viral message — one that will not just resonate, but spread organically among social networks. While low-engagement voters distrust social media influencers by a -50- point margin, they trust their family members and friends by a +64-point margin. It’s not always possible to create a viral moment, but it’s worth trying to be bold — in 2024, the campaign event voters heard the most about in October was Trump’s stunt at a McDonald’s drive-thru. Greg Landsman and Ro Khanna have racked up millions of views on their TikTok videos, which often feature them delivering straightforward descriptions of what is happening in Washington directly to their followers.

This guide offers parents and caregivers practical strategies to support children's mental health and resilience amid the challenges posed by climate change. Build a trusted circle of support around you — family, friends, neighbors, colleagues — to bolster your own resilience and expand the safety net for your child. Seek mental health support when needed to reduce stress and anxiety. Access community services to help with practical needs (e.g., financial support, housing, food assistance, etc.) to let you focus on supporting your child. For younger children: They need guidance on understanding climate change, managing fears, and finding hope. For older children (8+) and teens: They need you to listen without judgment, to have honest conversations about their worries, and support for taking action. Be open to meaningful conversations; listen to your child’s concerns. Avoid dismissing their worries — ask them to name their emotions, then acknowledge and validate them. Show empathy and offer reassurance to help them process their emotions.

We Make the Future’s Climate Cohort is laying the foundation for sustained movement-building, rooted in a multi-state, multiracial coalition of organizers and activists. Together, they are pushing forward on climate justice. Their climate narrative work seeks to expand how people understand the impact of climate disaster on everyday people and push back on those fossil fuel backed leaders who stand in the way. Together, they are creating an America where to protect air and water, share in economic prosperity, and build bridges across differences. Good jobs in clean industries, protecting our families’ and children’s health is something that unites all members. This page of resources includes videos and advocacy guides on topics such as post-disaster climate migration messaging, climate justice messaging, climate justice digital toolkits, and more.

This guide offers strategic guidance on identifying local clean energy programs and projects, crafting compelling narratives, amplifying success stories, and advocating for the programs and investments that make these benefits possible.

Here are the 3 main elements of a communications strategy. First, audience analysis: Understanding the target audience is crucial. This involves identifying who the audience is, what their needs, preferences, and behaviors are, and where they can be reached. Audience analysis helps tailor messages and choose appropriate communication channels. Second, message development: crafting clear, concise, and compelling messages is essential. Messages should align with the organization’s goals and objectives while resonating with the target audience. It’s crucial to consider the tone, language, and content of the messages to ensure they effectively convey the desired information and evoke the intended response. Third, channel selection and implementation: choosing the right communication channels to reach the target audience is vital. This involves selecting from various channels such as email, websites, traditional media, events, or direct mail. The chosen channels should be appropriate for the audience and the message. Implementation involves executing the communication plan effectively across selected channels to ensure messages reach the intended recipients. This guide leads you through key questions to help design a communications strategy.