Resources

Search below for resources covering the intersection of climate engagement, social science and data analytics.

RESULTS

A new climate campaign is testing whether relentless civil disobedience can stop Citi from backing the fossil fuel industry. It is an experiment: Can sustained disruption play a major role in toppling support for the fossil fuel industry from a big bank like Citi? First of all, it’s about a wide range of constituencies being disruptive. Also, to sustain disruption, we need more people, period, which requires many recruitment methods. Specifically, this campaign has partnered with community-based organizations to activate existing membership bases, and with grassroots groups and NGOs small and large to send email blasts to recruit supporters into mass calls and meetings. The campaign has also hired campaign fellows and activated volunteers to phone, text bank and flier, sticker and put up posters. This campaign is an organizing project that seeks to recruit and empower many more people and groups to step into escalated risk and disruption.

Climate Questions Unveiled: What the Public Really Wants to Know

Aaron Krol, MIT Environmental Solutions Initiative. Climate Access
Research & Articles
07-12-2024

Climate communicators have better information than ever before on what the public knows about climate change. Here are some trends that can help all climate communicators reach people where they are, with information and perspectives that will help on the road to a decarbonized society. Climate solutions are looming larger in people’s lives: there are far more questions about solar panels and tree-planting than about hurricanes and droughts. Change is worrying—even when it’s positive change: Most questions people have about these solutions are cautious, if not outright skeptical. People want to go deeper on the science (and it’s not about persuasion). Curiosity is an opportunity: that pivot—from responding to people’s curiosity, to gently reminding them that climate change is an urgent challenge—is possible with almost every climate question.

Research & Articles
07-11-2024

National TV news largely failed to connect Hurricane Beryl, the first hurricane of the 2024 Atlantic season, to climate change. From July 1-8, corporate broadcast and cable news networks aired a combined 701 minutes across 343 segments about Hurricane Beryl, with only 15 segments (4%) mentioning climate change. Cable news networks — CNN, Fox News, and MSNBC — aired a combined 520 minutes across 234 segments about Hurricane Beryl, with 9 mentioning climate change. Corporate broadcast TV networks — ABC, CBS, and NBC — aired a combined 181 minutes across 109 segments about Hurricane Beryl, with 6 mentioning climate change. 32 segments mentioned rapid intensification, a climate signal.

Research & Articles
07-03-2024

An analysis of the top 100 EV-related posts on US political pages found that the vast majority of them were critical of the technology. Between January 1 and June 1, 81% of the Facebook posts analyzed were related to sales setbacks, performance or charging issues, or other negative press. These posts had over 1.3 million interactions, accounting for 79% of total interactions related to EVs. Posts related to automakers or car rental companies rolling back their commitments to selling EVs made up over a third of this content. Another popular topic focused on performance issues sometimes exacerbated by cold weather, which made up 20% of posts related to EVs. Nearly three quarters (74%) of EV-related posts on nonaligned pages (neither left-leaning or right-leaning) had a negative framing. These posts generated 83% of all interactions on EV-related posts from nonaligned pages. Out of the top 100 posts related to EVs on right-leaning pages, 95% were negative. Of the negative posts, 43% were related to automakers or car rental companies rolling back their commitments to selling EVs -- these posts earned over 477,000 interactions.

Taking Action and Self Care Worksheets

Climate Mental Health Network
Tips & How-Tos
06-12-2024

The "Taking Action & Self Care Worksheets" by ClimateMentalHealth.Net provide tools to help individuals determine their climate action through a personalized Venn diagram.

Climate Emotions Wheel

Climate Mental Health Network
Research & Articles
06-12-2024

Emotions wheels have long been a valuable tool for psychologists to help people better understand and interpret their feelings.

Climate Doom to Messy Hope: Climate Healing & Resilience

Meghan Wise for UBC Climate Hub's Climate Wellbeing Engagement Network
Research & Articles
06-12-2024

Grounded in a commitment to fostering deeper understandings and connections, this theory-to-practice handbook aims to support mindful and proactive navigation of the escalating impacts of climate change on individual and community mental health and wellbeing.

"Proposition Amanecer" Online Premiere and Q&A

Jack Zhou, Climate Advocacy Lab; Miguel Escoto, Monica Chavarria, & Ralph Martinez, Amanecer People's Project
Tips & How-Tos
05-30-2024

Join us for the online premiere of the short documentary version of “Proposition Amanecer,” along with a live Q&A with organizer and director Miguel Escoto, organizer and editor Monica Chavarria, and organizer and producer Ralph Martinez. This documentary tells the founding story of Amanecer People's Project through the lens of the 2023 "El Paso Climate Charter" campaign, a community written ballot measure that would have transformed El Paso's economic, health, and energy future.

Misinformation about environmental issues is prominent on social media. This research found the following activity that contained misinformation or negative narratives related to the environment, particularly motivations about the environmental movement (from May 15-21, 2024): 2,000 X posts with more than 10 reposts; 1,000 Facebook posts with more than 10 engagements; 70 TikTok posts; 300 Telegram posts with more than 1,000 views; 90 Truth Social posts with more than 10 retruths; 60 Gab posts with more than 10 reposts. Some topics include “Texas wind turbine graveyard proves green movement isn’t green” and “Jordan Peterson asserts climate science is an appalling scam.”