Clean Creatives has decoded the narrative shifts in fossil fuel campaigns between 2020 and 2024, detailing how narrative strategy in oil and gas companies' advertising and PR campaigns has shifted. Their evidence documents how, between 2020 and 2024, oil and gas campaigns shifted from setting climate targets and saying “we’re part of the solution” to emphasizing fossil fuel dependence and convincing people “you can’t live without us.” In parallel, we saw shareholders follow suit and move from supporting climate action to prioritizing fossil fuel profitability. Oil majors have always been preoccupied with social license, but now, the fossil fuel industry is radicalizing. Companies like BP and Shell, which have a history of greenwashing and made net zero pledges in 2020. Now they are going all in on fossil fuels. They’re advertising false solutions like CCS, natural gas and biofuels, which increase fossil fuel dependence. Greenwashing is no longer the core strategy of the fossil fuel industry — it’s about power and political influence.

Skyrocketing gas prices, which have surged more than 60 cents per gallon since the start of the war with Iran, have ironically created a direct opening to reframe clean cars and EVs, as well as federal policy investments in them, as an economic and energy security imperative, not just a climate or environmental solution. Provides talking points, LTE, and social media guidance to hold the administration, and especially EPA and NHTSA, accountable for boxing us into this inescapable price volatility, while pivoting to the solution (i.e., that clean vehicles and especially those that run on stable, American-made electricity, structurally insulate drivers from global oil market chaos).

To support grid reliability and affordability communications in the Iran war or broader geopolitical context, the Reliable Grid Project (RGP) offers messaging research, resources, and guidance.

Third Way and Impact Research found that non-college-educated men under 50 are a key demographic holding deep misconceptions about clean energy, with 40% believing fossil fuels are as good or better for the environment. To shift these views, advocates must go beyond digital platforms and focus on trusted messengers and targeted messaging. This group’s skepticism requires tailored strategies that address misinformation and resonate culturally and emotionally.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new polling on recent hurricanes and the government’s disaster response, new polling on renewable energy and grid expansion, and new state polls about energy issues in Pennsylvania, California, and Texas.

Pennsylvanians have mixed attitudes about fracking. Voters in the state overwhelmingly want stronger regulations on the industry, and around four in ten support phasing out fracking completely. Voters in the state are about three times as likely to have positive attitudes than negative attitudes about the clean energy industry (62% favorable / 21% unfavorable). Specific types of clean energy, including solar energy (80% favorable / 11% unfavorable) and wind energy (73% favorable / 16% unfavorable), are even more popular. Meanwhile, voters are closely divided in their attitudes about the oil and gas industry (45% favorable / 44% unfavorable). And while Pennsylvanians have overwhelmingly positive opinions about natural gas (75% favorable / 14% unfavorable), they are more split in their opinions about fracking (44% favorable / 37% unfavorable). More than four in ten voters (83%), including 71% of Republicans, support federal subsidies for clean energy development. Pennsylvanians are also far more supportive of the government spending taxpayer dollars on wind and solar development (84% support / 16% oppose) than on fracking and pipeline development (62% support / 38% oppose).

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including lots of new polling on climate and the environment as issues in this year’s election, new polling of Latino voters, new polling about conservation in the states that touch the Mississippi River, and new polling about clean energy infrastructure siting in California.

Nearly two-thirds of Latino voters prefer a president who prioritizes climate action over one who prioritizes oil and gas. Latino voters widely agree that extreme weather is becoming worse because of climate change and increasing their utility bills. 83% of Latino voters are concerned about air and water pollution, including 49% who are “very concerned” about it. 78% of Latino voters are concerned about climate change, including 46% who are “very concerned” about it. 65% of Latino voters agree that “we need a president who is committed to addressing climate change and extreme weather and who will make it a key priority of their policy agenda”. 67% of Latino voters agree that extreme weather events are increasing in frequency, and 72% attribute them to climate change.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new polling on climate change in the presidential race, fossil fuel accountability, and PFAS + new qualitative research among Latino voters and new data on the long-term trends in Americans’ climate attitudes.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls - including new national polling on oil and gas accountability, clean energy and infrastructure, and young voters, plus new polling in Florida on the state’s approach to climate change. 

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