This resource looks at where Black audiences are when they are online and how they act when they get there. This goes beyond reliance on polls and surveys to create a more complete picture of the culture people are consuming, creating and being inspired by. Key takeaways include the identification of five distinct Black audiences: Strivers, Planners, Learners, Gamers, and Bootstrapers, along with the most popular platforms (Google and YouTube) and the fact that most Black people are getting COVID news from mainstream and left-leaning outlets on their desktops.          

Survey of Detroit adults sought to measure concern for and perception of the impacts of climate change and other environmental threats like pollution, flooding, and storms, how these threats impact different racial/ethnic groups, and how adults’ views on these issues vary by race and ethnicity. 

In November 2018, residents of Portland, Oregon, made history by passing The Portland Clean Energy Fund (PCEF), a breakthrough initiative that will raise an estimated $44-$61 million annually to support local clean energy and economic justice initiatives. The fund passed with 65 percent of the vote and support from a long list of local businesses and community organizations, including faith leaders, labor unions, and more. This Executive Summary captures toplines on what the campaign learned about what it takes to win.

Nationally representative polling from Sept. 14-16 shows that 39% of US adults say that climate change has contributed “a lot” to recent natural disasters like hurricanes and wildfires, with a further 34% saying climate change was responsible for “some.” Black and Hispanic adults were the most likely to say “a lot” (49% each), with White respondents at 36%.

Other highlights:

• Roughly half (48 percent) of U.S. adults are “very concerned” about the impact of climate change on the U.S. environment.
• 4% of adults say they are considering moving now due to natural disaster concerns, and 16% say they would consider a move in the future.
• 39% if adults say they are “very concerned” about the impact of climate change on the U.S. economy.
• The percentage of adults who say they are “not concerned at all” about climate change fell to 8% in this survey.

The We Make the Future Messaging Guide is for campaigners, researchers, and all people who want to persuade others to take action to confront the challenges of a changing climate. The guide is based on rigorous research into perception and persuasion, and provide specific recommendations to engage base constituencies and persuade the middle (or people who haven't spent a lot of time thinking about specific solutions). The core of this work is the Race Class Narrative, an approach that weaves together economic empowerment, racial justice, climate justice, and gender equity, using language proven to work to mobilize and persuade people to take action.  

This is a how-to guide. It provides guidance on:

• What to say and, crucially, what not to say
• How to weave together the rights words and the right narrative
• How to link related issues such as racial justice and climate justice within all your communications and calls-to-action 
• Specific ways to use these messages on email, social media, and via text message  

Americans are worried about "triple threat" of hurricanes, COVID, & climate change. 52% of Black Americans and 49% of Latinos/Latinas say they are more worried about hurricane season this year amidst the pandemic. Half of adults in southeastern coastal states say they are more worried about hurricane season this year and 66% say addressing climate change should be a priority.

How did the alliance behind the Portland Clean Energy Fund (PCEF) move a visionary idea from concept to groundbreaking reality? In this webinar, the Climate Advocacy Lab was joined in conversation with members of the PCEF Steering Committee for an "under the hood" look at the campaign's insights, challenges, and lessons learned –– also captured in a new, interview-based report that captures the "anatomy" of the campaign. This campaign secured a landslide ballot measure victory in Portland in November 2018, establishing a multi-million dollar municipal fund that will address climate, economic, and racial justice by providing funding for renewable energy projects, job training and apprenticeship programs, and regenerative agriculture.

This report details the anatomy of the campaign and strategy that achieved the groundbreaking Portland Clean Energy Fund (PCEF), a multi-million dollar fund that addresses climate, economic, and racial justice in Portland, OR.

42% of Americans identify themselves as environmentalists, according to a recent Gallup survey, down from 47% in 2000 (the last year Gallup asked this question) and 63% in 1995. The all-time high was in 1991, when 78% of Americans described themselves that way. Gallup suggests the decline is related to the environment being politicized as an issue, especially regarding climate change and how to address it. "In 1991, the same high percentage of Republicans and Democrats -- 78% -- considered themselves environmentalists.