Most Americans are underestimating both the potential economic impact of climate change and the role that entrepreneurs and investors can play in rectifying it, according to Inerjys Ventures, a global climate solutions investment firm:

• Fewer than two in five Americans (38%) believe climate change will damage the U.S. economy if it is not addressed.
• About one in five Americans (19%) think it will cost more to solve climate change globally than it will to fix the problems that arise from it.
• A quarter (25%) of Americans don’t think efforts from U.S. entrepreneurs/start-up companies are important in the fight against climate change.
• Only about a third of Americans (35%) believe there is not enough money being invested in technology that could help prevent or fix climate change.
• 42% say the U.S. government has more of a responsibility than U.S. companies to address issues in America that cause climate change.

68% of North Americans are "extremely” or “very concerned” about water pollution and 61% are "extremely” or “very concerned” about air pollution. Subsequently, 69% of North Americans consider it "extremely" or "very important" that companies implement programs to improve the environment. Across the global, concern is highest among Millennials (21-34), with 85% considering it “extremely” or “very” important that companies implement programs to improve the environment.