68% of North Americans are "extremely” or “very concerned” about water pollution and 61% are "extremely” or “very concerned” about air pollution. Subsequently, 69% of North Americans consider it "extremely" or "very important" that companies implement programs to improve the environment. Across the global, concern is highest among Millennials (21-34), with 85% considering it “extremely” or “very” important that companies implement programs to improve the environment.