Search below for resources covering the intersection of climate engagement, social science and data analytics.

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26% of Gen Zers think humans can stop climate change in its tracks while roughly half (49%) believe that the phenomenon can be slowed (but not stopped).

Gen Z expresses concern about climate at statistically the same rate as the general population, with 73% saying they are “very” or “somewhat” concerned about the impact of climate change on the environment.

When asked about their interest in pursuing a career in various sectors of the energy industry, Gen Zers are most interested in solar (50%) and wind energy (43%).

A majority of Ohio voters (64%) oppose HB 6 and want to see it repealed. Support for repeal increases 12 points as voters hear more information.

6 out of 10 voters agree that climate change is an urgent threat. 

Voters support the pillars of a repeal and replacement plan, including investigating FirstEnergy, a zero-carbon energy future, and an equity focused move to clean energy.

7 out of 10 voters say they are likely to sign a petition to place HB6 on the ballot for repeal if the Legislature does not repeal it themselves.

The NDN Collective offers reflections and amendments to the Green New Deal platform, including:

  • Calling for the rejection of "netzero emissions" language, which has long been utilized to advance carbon-trading schemes. 
  • Clarifying language around “green infrastructure” and “renewable clean energy” whcih has been utilized to describe various carbon capture mechanisms, nuclear energy production, and large hydroelectric dams.
  • Supporting the necessity of resistance to extractive industries and infrastructure expansion.

The COVID pandemic has highlighted how certain cognitive biases affect both how people have responded to messaging, and these biases are also at play in climate change communication. Instead of polar bears and future generations, emphasize climate impacts in the there and now to address temporal and spacial biases (the tendency to discount threats that are far away or far in the future). Avoid referring to any disputes about climate science to evade optimism bias (our greater interest in good than bad news).

Research & Articles


  • Arizona voters are as interested or more interested in and concerned about the environment in 2020 as they were in 2017 -- including attitudes toward and opinions about wildlife, land use, rivers and streams, global warming, preservation of water, air and water quality, and government spending on and attention to the environment.
  • Voters use print newspapers and television less and less as their primary sources for information about the environment. Electronic sources and social media are more and more critical to information distribution, a pattern that has been apparent for nearly two decades. Further, this pattern is persistent among 18- to 64year-olds, with many of those 65 and older still relying on television and, to a lesser degree, newspapers, although they also tap into online sources.
  • Water pollution ranks as Arizonans’ top environmental concern; 61% of voters surveyed said they are “very concerned” about pollution in the state’s rivers, lakes and reservoirs.
  • When respondents were given the choice between protecting the natural environment and economic growth, 64% said they believe “protecting the environment should be given priority, even at the risk of slowing economic growth.”
  • The climate change debate in Arizona largely remains a partisan one: 77% of Democrats and 58% of Independents “strongly agree” the federal government needs to do more to combat climate change, vs just 19% of Republicans “strongly agree” with that statement.

Most Americans are underestimating both the potential economic impact of climate change and the role that entrepreneurs and investors can play in rectifying it, according to Inerjys Ventures, a global climate solutions investment firm:

  • Fewer than two in five Americans (38%) believe climate change will damage the U.S. economy if it is not addressed.
  • About one in five Americans (19%) think it will cost more to solve climate change globally than it will to fix the problems that arise from it.
  • A quarter (25%) of Americans don’t think efforts from U.S. entrepreneurs/start-up companies are important in the fight against climate change.
  • Only about a third of Americans (35%) believe there is not enough money being invested in technology that could help prevent or fix climate change.
  • 42% say the U.S. government has more of a responsibility than U.S. companies to address issues in America that cause climate change.
Non-Hispanic whites are less engaged on climate than Latinx or black Americans, across a range of measures. Latinx and blacks are more likely to be in the "Alarmed" and "Concerned" audience segments (with fully 69% of Latinx respondents Alarmed/Concerned). Whites are less willing to join a climate activism campaign, and less likely to say climate is "very important" to their vote for president in 2020. For Latinx, climate was rated as important as immigration reform. Racial/ethnic differences in...
A behavior-science-informed checklist for letters and email. Use this checklist to make sure your message is being properly understood and to help you identify new opportunities for maximizing your program’s impact and ensure that its different components are optimized for the way people (actullay) behave.   ...

Climate threats can enhance willingness-to-act but largely in places where voters are known to believe in climate change. Researchers found that wildfires increased support for costly, climate-related ballot measures by 5 to 6 percentage points for those living within 5 kilometers of a recent wildfire, decaying to near zero beyond a distance of 15 kilometers. This effect is concentrated in Democratic-voting areas, and it is nearly zero in Republican-dominated areas.

Read additional analysis in this memo from Data for Progress.