Issue: Clean Energy

Multiracial organizing (MRO) can easily be siloed in culture, but it needs to be integrated in all parts of your DNA: story, strategy, structure and culture. MRO is hard work, and if your movement or organization is struggling to navigate how to do it well, you are in the majority. Representation and tokenization are easy traps to fall into. If your movement cannot clearly articulate why building multi-racial movement is important for winning, you may find it hard to organize with integrity, and conflicts will arise in your organization about who is leading and who is in your base. “Ideological grounding” is an important first step. Different kinds of MRO will be best in different kinds of contexts: majority white spaces, majority Black spaces, versus majority POC, non-Black spaces. Historic organizational memory matters, and there are different “levels of intervention” that can help strengthen MRO organizing. This report details those kinds of interventions and other aspects of successful MRO.

This review of social science research suggests best practices for crafting viral content, and strategies for creating and placing it.