Issue: From Webinar

Potential Energy may be new on the scene but they are laser-focused on innovating new methods of moving people toward climate advocacy. With cutting edge tools and lots of testing, they have uncovered critical insights for our movement. Join us for this exciting peek into what they’ve learned and how it can power your campaigns.

The Lab community came together to talk about all things c3 voter engagement and how to pivot in 2020. We discussed how are organizations thinking about voter contact (including: integrated voter engagement programs, voter registration, and Get-Out-The-Vote efforts) in this era of physical distancing. Leaders in voter engagement discussed how to pivot voter registration and voter engagement programs from now until election day.
Topline discussions included how organizations are thinking about social media and ads differently, as well as volunteer upladdering, vote by mail (VBM) and how to talk to voters given high unemployment rates. The group discussed data and experiments in a wide range of historical programs and why the 2020 election has no baseline for comparison.

In this webinar, you’ll learn how to craft or revise a digital engagement plan for your organization, pick the right platform(s) to reach key constituencies, and learn from other successful digital-first campaigns.