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Do YECA Testimonials move Americans on Climate Change?
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The Cheaper, Better Choice: Messaging clean energy in a cost-of-living crisis.
Potential Energy recently hosted a webinar offering a first look at new research on how to communicate around clean energy during what Americans see as a “cost of living crisis.” The study reveals fresh insights into how Americans are thinking about the cost of living crisis, the role of climate action and clean energy, and what messages resonate most when affordability is top of mind.