Resource Type: Case Studies

This study argues how a “relational organizing culture” can enhance the strength of an organized group that might be otherwise internally divided by certain lines of identity. “Relational organizing culture” refers here to the emphasis on creating deep interpersonal bonds, based on high levels of trust and solidarity, often through one-on-one conversations and storytelling. This specific study analyzed one interfaith organization (over 7 years; the researcher was embedded in the organization) that had to overcome different religious affiliations to keep members engaged in group activities. Its “relational organizing culture” was key. The author argues that this case can be used by other organizations—such as unions—to stay united as one organization, not divided by identities such as race.

Highlighting the positive voting records of environmentally-friendly legislators may be an effective strategy for solidifying support for them. But don’t expect such “accountability” messages to boost election turnout; and conversely, don’t expect get-out-the-vote (GOTV) messages to change views of legislators. In a test of mail pieces to inconsistent Minnesota voters supportive of action on climate change, GOTV mail boosted turnout, and accountability mail (highlighting the voting record of elected legislators on several conservation issues) affected views of legislators and the legislature, but not visa versa. The accountability mailers did not appear to increase turnout. And the GOTV mail did not have persuasive effects