Resource Type: Experiments
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For Members
When, not if: the inescapability of an uncertain climate future
November 27, 2015
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For Members
Analyst Institute Slide Deck: Midwest Climate Engagement Workshop
November 18, 2015
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For Members
Analyst Institute Slide Deck: Virginia Climate Engagement Workshop
October 6, 2015
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For Members
Union of Concerned Scientists/ World Resources Institute Virginia Patch-Through Call Test
April 24, 2014
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For Members
Union of Concerned Scientists/ World Resources Institute Florida Patch-Through Call Test
April 24, 2014
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For Members
Case Study from the Field: TV Ad Testing: Impact of Making Global Warming a Local Problem Among Center-Right Citizens
August 29, 2013
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For Members
Grid Reliability Message Testing
May 1, 0025
A series of 4 rapid message tests to gain an understanding about what messages persuade people that renewable energy is reliable and affordable. Includes a national test, and tests among Californians, Texas Republicans, and those in PJM RTO territory (DE, IL, IN, KY, MD, MI, NJ, NC, OH, PA, TN, VA, WV, DC). Among other findings, a message on the lower costs of renewable energy was the only of 10 national messages to increase beliefs that renewable energy would lower utility bills; a message warning people that fossil fuel companies are spreading disinformation actually backfired (making people believe that renewable energy would INCREASE costs), and an opposition message (that renewable energy is not reliable) did not change views on whether renewable energy would affect costs.