Resource Type: Research & Articles

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new national polling on climate change, plastic pollution, and the seafood industry as well as new state polling in Texas about the state’s energy policies. 

Learn how to improve engagement and mobilization using the Social Identity Model of Collective Action (SIMCA). In 2021, the Lab kicked off a round of research project collaborations to study how climate, clean energy, and climate justice organizations can leverage SIMCA to better engage their bases. SIMCA tells us that people participate in collective action when they feel that their social group is experiencing injustice because of an issue, they strongly identify with that group, and/or they feel that acting together could have an impact (that is, a sense of collective efficacy). These research projects found that using SIMCA-informed messaging tended to perform as we as or better than existing approaches, though the specific context of each implementation context was important for determining exactly this played out. (Also see our practical guide for integrating SIMCA into climate engagement programs)