Resource Type: Research & Articles

Learning from experienced practitioners is a great way to more successfully run and win campaigns. This resource includes 14 detailed how-to guides on cutting-edge approaches that draw on the combined knowledge of over 100 progressive campaigners, organizers and groups that tried and tested these strategies across the world. Guides are on the following topics: building networked coalitions, distributed organizing, persuasive conversation campaigns, crowdsourcing ideas and content from supporters, canvassing and door knocking, support and coaching techniques for remote groups, texting campaigns, volunteer-led phone banking, A/B testing for sendouts, apps and digital tools for organizers, using Facebook groups for organizing, WhatsApp uses for campaigning, dealing with disinformation, digital security basics for campaigners.