Can We Sustain It?

What can we learn from companies about how they win the “battle for our attention” to transform civic engagement from a hobby to a habit? Smart communications can help channel interest or outrage into civic action, that becomes a way of life for new and more experienced activists. A few recommendations: Make it timely, personal, and high-stakes. Inoculate against misinformation and spend time finding common ground. Expand perspectives through experiences. Give people tangible actions to take. Avoid blaming losses on external factors beyond people’s control. Encourage people to form alliances that create and grow power.