State of Nonprofit Digital Engagement Report 2022

Nonprofits are making digital engagement a critical part of their strategy. 65% of engagement by nonprofits in 2022 was digital in some way (compared to 55% of engagement by companies). 511 million people got help via nonprofit digital communications in 2021, a 373% increase since 2019. 96% of leading nonprofits say digital communications is crucial to engagement with their constituency. Responses from people being served by nonprofits report feeling helped by digital communications in particular. This report provides other forms of data about nonprofit digital engagement strategy.

This resource used data from three sources to understand the state of nonprofit digital engagement: the responses of 800 nonprofit employees surveyed across the US and UK, the opinions of 1,500 nonprofit program participants surveyed across the US and UK, and data from our own customer engagement platform.