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Tipsheet: 7 Top Evidence-Based Climate Communications Tips
Author: Justin Rolfe-Redding, Climate Advocacy Lab
June 23, 2019
Social science, field research, and polling suggest seven tried and true climate change communication approaches:
- When to use “Global Warming” vs. “Climate Change”
- How to identify and find your right audience
- The inoculation approach to prepare your supporters for opposition messaging
- Why and how to emphasize scientific consensus
- The importance of peer pressure
- The careful balance between hope & threats
- The value of framing climate in terms of health
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