Email and SMS are key platforms for engaging your supporters, whether that’s for fundraising, advocacy, or organizing. In the second part of our Digital 101 series, we’ll go over the basics of strong email and SMS programs.
In this session, we’ll cover:
-Email- and SMS-writing best practices
-Understanding how changes in email and SMS providers affect us as senders
-Growing and nurturing email and SMS lists
-Understanding email and SMS metrics