Audience: Conservatives & Republicans

Based on Spring 2018 polling, this slidedeck summarizes research on how youth audiences (defined here as Millennials and younger) approach electoral politics. 
The authors identify four drivers influencing voting: political understanding, belief in the political system, a sense of civic or personal responsibility to vote, and alignment with the Democratic Party. Conversely, the lack of these drivers (e.g., skepticism of the political system) are among four key barriers to participation identified. The authors also describe four types of mindsets among young eligible voters, one that leads to voting and three that do not. These latter three mindsets may be based on apathy (lack of personal political interest), a revolutionary mentality (distrust of a broken political system), or uncompromising values (refusal to vote for candidates they do not fully support).

Don’t necessarily assume that climate hawks are actually doing much about the environment in their personal lives. Those highly concerned about climate change may be more supportive of government climate policies, but less likely to take personal actions such as recycling, using public transit, buying environmentally friendly consumer products, and using reusable shopping bags, as compared to those skeptical or indifferent about climate change.