Issue: Energy Policy

As energy issues dominate the media and public discourse, Power Your Community shows a path forward for building research-backed stories and narratives that can positively shift support for clean energy. Check out this case study for lessons learned on how the Power Your Community campaign built public support for clean energy siting projects in rural Ohio, Pennsylvania, and Virginia.

WHYY launched ads to fight PECO’s new rate hike request. This tooolkit includes long and short post copy samples, along with a media hit from WHYY to amplify. Share the media hit and graphics of the ads with your posts on Linkedin, X, Bluesky, Instagram, and/or Facebook.

An interactive map of electricity prices across the US. Includes breakdowns over time (since 2020) and by Congressional district, county, ZIP, and utility.

Come learn replicable organizing and campaign tactics, and connect with fellow Lab members working to advance an equitable clean energy transition and data center accountability

Our quarterly Clean Energy Deep Dive will explore organizing strategies and winning impactful clean energy solutions, with guests from Ohio Organizing Collaborative and Illinois Environmental Council.

Through focus groups in three California communities — Orange and Ventura counties, the Central Valley, and the Central Coast — Data for Progress and the Reliable Grid Project examined Californians’ attitudes on the growing battery storage industry in the state. This research identified low existing awareness of battery storage projects among Californians, and high variability in views of battery storage’s potential to address the California grid’s most pressing challenges.

Clean Creatives has decoded the narrative shifts in fossil fuel campaigns between 2020 and 2024, detailing how narrative strategy in oil and gas companies’ advertising and PR campaigns has shifted. Their evidence documents how, between 2020 and 2024, oil and gas campaigns shifted from setting climate targets and saying “we’re part of the solution” to emphasizing fossil fuel dependence and convincing people “you can’t live without us.” In parallel, we saw shareholders follow suit and move from supporting climate action to prioritizing fossil fuel profitability. Oil majors have always been preoccupied with social license, but now, the fossil fuel industry is radicalizing. Companies like BP and Shell, which have a history of greenwashing and made net zero pledges in 2020. Now they are going all in on fossil fuels. They’re advertising false solutions like CCS, natural gas and biofuels, which increase fossil fuel dependence. Greenwashing is no longer the core strategy of the fossil fuel industry — it’s about power and political influence.