Audience: Environmental 'Base'
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For Members
How do I feel when I think about taking action? Hope and boredom, not anxiety and helplessness, predict intentions to take climate action
July 10, 2021
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For Members
Influencing climate change attitudes in the United States: A systematic review and meta-analysis
May 13, 2021
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For Members
A story induces greater environmental contributions than scientific information among liberals but not conservatives
April 22, 2021
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Tipsheet: The Nine Building Blocks of an Evidence-Based Campaign Plan
April 14, 2021
When it comes to running a campaign that will build power, persuade targets, and win, the first and most important step is to design for success. Here are nine essential considerations for how to design a campaign plan that “considers the evidence” at each step of the planning process. And remember: it’s not a plan unless it’s written down! Includes guidance on:
Developing a guiding vision and set of values for the campaign
Selecting the right targets to pressure and influence
Integrating equity into every step of the planning
Developing a strong audience-centered communications strategy
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For Members
How Effective Are Concrete and Abstract Climate Change Images? The Moderating Role of Construal Level in Climate Change Visual Communication
April 14, 2021