Audience: Low-Income Communities

As the global climate crisis intensifies, extreme heat events are becoming more frequent and severe worldwide. This escalating heat has placed the topic at the forefront of climate change discussions, with city governments increasingly concerned about the risks posed by extreme temperatures. To limit the impact on communities and safeguard public health, effective communication of heat risks, especially to vulnerable populations, is of paramount importance.

A Climate Advocacy Lab training focused on the latest climate justice messaging research, our recommendations, and how to apply them to your work, including:

An overview of what polling research reveals about what Americans across communities understand (and don’t) about the connection between climate change and social justice;
What message testing tells us about the most engaging ways to talk about climate justice, such as by leveraging “moral emotions;” and
How to avoid triggering backfire, and the situations in which focusing on climate injustice may—or may not—increase support for addressing it.