Audience: Youth
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For Members
How volunteers can make peer-to-peer texting campaigns even more powerful
September 6, 2018
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For Members
Perceptions of scientific consensus do not predict later beliefs about the reality of climate change: A test of the gateway belief model using cross-lagged panel analysis
August 28, 2018
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For Members
The enduring effect of scientific interest on trust in climate scientists in the United States
May 31, 2018
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For Members
Walking the walk? Experiments on the effect of pledging to vote on youth turnout
May 28, 2018
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For Members
Reaching Young Voters: NextGen Youth Research 2018
May 21, 2018
Based on Spring 2018 polling, this slidedeck summarizes research on how youth audiences (defined here as Millennials and younger) approach electoral politics.
The authors identify four drivers influencing voting: political understanding, belief in the political system, a sense of civic or personal responsibility to vote, and alignment with the Democratic Party. Conversely, the lack of these drivers (e.g., skepticism of the political system) are among four key barriers to participation identified. The authors also describe four types of mindsets among young eligible voters, one that leads to voting and three that do not. These latter three mindsets may be based on apathy (lack of personal political interest), a revolutionary mentality (distrust of a broken political system), or uncompromising values (refusal to vote for candidates they do not fully support). -
For Members
Tip Sheet: 8 Insights Polling Reveals About Communicating Climate Solutions
April 15, 2018