Issue: Coal

From a nationally representative poll of registered voters fielded from Sept. 30-Oct. 1, 2020, more than eight in 10 (82%) say achieving 100% clean energy should be the primary goal of U.S. energy policy, and more than six in 10 (63%) say developing more renewables should be the priority when seeking to address U.S. energy needs, compared to gas (15%) or nuclear (9%). Almost six in 10 (58%) say increasing production of renewables is more likely to create a greater number of good jobs than increasing production of fossil fuels (25%). 

From a nationally representative poll of registered voters fielded on Oct. 13, 2020, three-quarters (73%) of voters say they are worried about climate change, including 87% of Black Protestants, 82% of nonwhite Catholics, 77% of white Catholics, 76% of Jews, and 57% of white evangelical Protestants. Nearly two-thirds (64%) of voters want a multi-trillion-dollar federal economic stimulus to invest in clean energy infrastructure as part of COVID-19 recovery, including 72% of Black Protestants and 54% of white evangelical Protestants. 

79% of voters are more likely to support a lawmaker who supports policies that encourage renewabl energy options (such as wind, solar, and waste to energy technologies), compared to 51% of voters who are more likely to support a lawmaker who supports policies that encourage the development of more fossil fuel energy, such as coal and oil. 
Voters are most likely (85%) to support a lawmaker who supports legislation that would provide additional ways for home or business owners to finance energy upgrades, such as improved insulation, lighting, or windows. 
77% of voters are more likely to support a lawmaker who wants to change North Carolina’s regulatory policy to allow for more competition and consumer choice. 
A pluarility of voters (38%) see climate change as a “serious problem” and think “immediate action” is necessary. An addiitonal 22% support “some action.” 
60% of voters recognize that the effects of climate change “have already begun to happen” and 59% understand climate change is “mainly the result of manmade pollution.”

At least 7 in 10 New Jerseyans support each of the six key components of the Clean Energy Equity Act, a bill that aims to help low-income New Jersey families benefit from solar, storage and energy efficiency.

Recommendations from messaging research about climate change and the Green New Deal and how to communicate and engage people in the rural America include:

Every message must be embedded with Appalachian values (such as kinship, independence, resiliency, and resourcefulness) – whether it focuses on jobs or on health.
Show respect for the people who worked in coal and what they built.
Name entities behind the problem. Use the active voice.
Avoid alarmist messages. Show what the community gains. Offer local solutions that connect to regional values. Give examples of local people doing the work.