Issue: Energy Policy

A digital ad campaign in 19 priority counties in Indiana shifted the target population’s perceptions of renewable energy. Voters were considerably persuaded by the “property tax” message (+12 percentage point increase in renewable energy support) and “lower electricity bills” (+6). There’s also modest improvement using the “reliability” message (+4). The “property tax” message in particular worked really well (+23) with MAGA Republicans.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new national and swing state polling on the IRA’s tax credits and offshore drilling + new research on the terminology of climate change + new polling in Pennsylvania, Georgia, and South Carolina.