Issue: Energy Policy

79% of voters are more likely to support a lawmaker who supports policies that encourage renewabl energy options (such as wind, solar, and waste to energy technologies), compared to 51% of voters who are more likely to support a lawmaker who supports policies that encourage the development of more fossil fuel energy, such as coal and oil. 
Voters are most likely (85%) to support a lawmaker who supports legislation that would provide additional ways for home or business owners to finance energy upgrades, such as improved insulation, lighting, or windows. 
77% of voters are more likely to support a lawmaker who wants to change North Carolina’s regulatory policy to allow for more competition and consumer choice. 
A pluarility of voters (38%) see climate change as a “serious problem” and think “immediate action” is necessary. An addiitonal 22% support “some action.” 
60% of voters recognize that the effects of climate change “have already begun to happen” and 59% understand climate change is “mainly the result of manmade pollution.”

Negative framing consistently outperformed positive framing in email and on Facebook in motivating supporters to take action as part of a campaign around San Diego’s utility agreement.

A national survey conducted in late August found that:

The coronavirus pandemic has created the urgency to act in a way that climate change hasn’t. 
Despite the fact that voters are less concerned about climate, they still want robust clean energy investments in economic stimulus, seeing that as a great way to create jobs and better than investing in fossil fuels.
Because the urgency to act is already high and voters strongly and broadly support clean energy stimulus, we can still win.
Communications should focus on the need to recover economically from the coronavirus pandemic and the ways clean energy investments can create jobs and growth.
Environmental justice messages should be a part of this: They connect powerfully with communities of color, and there is no apparent backlash effect with white audiences.

In November 2018, residents of Portland, Oregon, made history by passing The Portland Clean Energy Fund (PCEF), a breakthrough initiative that will raise an estimated $44-$61 million annually to support local clean energy and economic justice initiatives. The fund passed with 65 percent of the vote and support from a long list of local businesses and community organizations, including faith leaders, labor unions, and more. This Executive Summary captures toplines on what the campaign learned about what it takes to win.