Issue: From Webinar

Describe the clean energy aspects of the IRA (Inflation Reduction Act) as a “landmark achievement” to address climate change and show off local benefits to communities, rather than as a way for people to save money. This is one insight from the Potential Energy Coalition’s research after they surveyed over 15,000 people, tested dozens of messages and gathered hundreds of hours of interview data from Americans across the political spectrum in the past nine months. All to answer the question, what is the best way to talk about clean energy that gets Americans excited? This webinar also covered the public’s current state of opinion and knowledge on these topics, other effective messages and messaging traps to avoid, plus wording guidance.

Maximize impact this legislative session with the Lab’s training on the most effective evidence-based ways to influence legislators and other policy makers.

How do we reach new audiences who aren’t already with us on climate solutions? How do we address the identity of polluting industry workers and their surrounding community?
Neighbours United share their Deep Canvassing for Climate Solutions Playbook and Toolkit. This work draws from the results of their grassroots persuasion campaigns in small towns with extraction-based economies. They discuss how they used deep canvassing to help residents resolve their internal dissonance and build enough public support for the 100% renewable energy transition and ending fossil fuel subsidies.