Issue: From Webinar

This training covered the use of the Facebook Pixel and Google Tag Manager in combination in order to increase your conversions and drive down your costs when you use Facebook ads. It is a companion training to the May 7, 2021 training Facebook Ads for Growth. Like the Growth training, it features Cyriac Joseph, the head of Growth and Strategy for the Alliance for Climate Education. The key aspects covered include:

Pixel Basics: Why use it, how it works
Google Tag Manager Basics: What it is, how it works
Why use these two tools together
How they interact
How you can use them yourself            

Globally, women are the most impacted by climate change, but they’re also at the forefront of its solutions. “Women as a constituency are a strategic, powerful, and beautiful force that is often not recognized, supported or mobilized into action — despite clear evidence that women are key to making the societal, economical, political and ecological changes we so desperately need.” – WECAN
And while it’s difficult to speak about women in general as an audience segment (as we consist of 160+ million diverse individuals in the US alone), there are specific trends that are useful for climate advocates to take into account in their public engagement efforts.
             

This is a conversation about organizing, metrics, tracking, and building power. It features Ari Trujillo-Wesler (Sierra Club), Brittany Bennett (Sunrise Movement), and Weronika Paszewska (Tectonica Digital Campaign Solutions) in a panel discussion about organizing, measuring its elements and tracking success. 
In this session, Ari re-capped how she worked to measure organizational power, which was really a project to move the Sierra Club towards more analytics-informed organizing. And in the process they learned a lot more about who Sierra Club members are. Brittany explained how she uses supporter activity to help organizers better target their work and how this essentially amounts to measuring an entire movement. Weronika talked about developing an equaltion that is meant to guide digital-first organizations away from simple 1-way communications towards comprehensive decentralized organizing. 

This session was recorded on June 17, 2021. It was led by Yash Mori, the Managing Director of the Digital Climate Coalition, who built a cadre of 5000 volunteers at Indivisible all working to combat the disinformation that riddled the coverage of the 2020 election. After a 30 minute presentation Yash took questions from the audience for the second half of the session.
His presentation covered five elements of buiding a volunteer team to help fight disinformation, showcased current examples from ongoing work, and concluded with audience questions. The PDF of his deck is available for download by hitting the button above. 

This training focused on the use of five elements in combination to implement a successful growth strategy built around Facebook ads. “Growth” in this case means growing your list of supporters, donors, organizing leads, etc. This training used a case study of the Allinace for Climate Education’s 2020 voter registration program to show how using the five elements can help build lists while also meeting more complex goals. The trainings also includes an in-depth discussion of how the elements work together and approaches to take to help you evaluate progress and troubleshoot challenges.              

Facebook Fundraisers are a powerful and free platform to raise fast unrestricted money for individuals and causes. You’ll learn the pro-tips to raise the maximum dollars possible, year-round.
You’ll learn:

8 expert tips to maximize your fundraising haul
How to raise money year-round using your website and donor database
Why the limitations of Facebook Fundraisers, can actually work to your advantage
Why peer-to-peer platforms utilize best practices for activating your friends

This interactive webinar covered the process of how this collaboration between environmental justice and labor forces was facilitated, how they built a shared vision around resilience, a rundown of the report’s key findings, and a guided activity for how to apply the report’s insights to participants’ local communities and organizing work.

This “Twitter and Facebook 102” training was given to members of the Virginia Conservation Network as part of VCN’s training series focused on building relationships with elected officials. This webinar was on the use of Twitter and Facebook to galvanize action by supporters and use Facebook to help build digital communities for and with your supporters. The last 30 minutes includes a presentation from Shari Shannon of Shannon Strategies, a Virginia-based social media consultant.             

This is the second part of a two-part training for organizers on approaches to better integrate digital tools into their work. This training looks at two integral aspects of organizing: recruiting new supporters (Recruiting – Part 1) and then keeping them coming back for the long-haul (Retention – Part 2).