Issue: Solar

Voters widely support investments in renewable energy and grid expansion. Most support solar farms and transmission projects in their own communities. 65% of voters say that the U.S. should invest more in renewable energy like solar and wind. By a 62%-28% margin, voters support a federal renewable electricity standard that would require the U.S. to generate 70% of its electricity from renewable energy by 2034, including four in five Democrats (83%), the majority of independents (57%), and four in ten Republicans (42%). 77% of voters say that it’s important to expand the transmission grid in the U.S. 55% of voters support a transmission project being built in their community, with just 29% opposed.

Things are getting spooky, but how we talk about the IRA shouldn’t be. This month we wanted to explore how digital campaigners are crafting large-scale campaigns to raise public consciousness about the IRA’s impacts and benefits, and persuading people to take action. We spoke with two seasoned digital strategists: Maddie Kriger at Climate Power and Joseph Huff-Hannon at A–B who, along with their teams, have been flexing their creativity and research skills to figure out the winning ingredients to a successful ad campaign. We wanted to take you behind the scenes to find out their “secret sauce”, and share tips on applying these insights into your IRA work.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new national polling on climate change as an issue priority for voters and new polling in Michigan about the state’s energy policies.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including polling on support for the Inflation Reduction Act, plastic pollution regulation, solar energy policies, and concern about climate impacts.