Issue: Utilities

In our final IRA Data & Insights Hub report of the year, we share how partners in our Field Research Program are building evidence-based messaging to persuade communities on the benefits of clean energy and climate justice solutions. Read below for highlights on what we’re learning at the doors and online from communities in New York, Maine, and New Jersey.

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new polling on recent hurricanes and the government’s disaster response, new polling on renewable energy and grid expansion, and new state polls about energy issues in Pennsylvania, California, and Texas.

Things are getting spooky, but how we talk about the IRA shouldn’t be. This month we wanted to explore how digital campaigners are crafting large-scale campaigns to raise public consciousness about the IRA’s impacts and benefits, and persuading people to take action. We spoke with two seasoned digital strategists: Maddie Kriger at Climate Power and Joseph Huff-Hannon at A–B who, along with their teams, have been flexing their creativity and research skills to figure out the winning ingredients to a successful ad campaign. We wanted to take you behind the scenes to find out their “secret sauce”, and share tips on applying these insights into your IRA work.