Resource Center

What is a strategy? How are your strategy and theory of change interrelated? How do you develop a power-building strategy?
In part 4 of our Power & Strategy training series, we spoke about all things strategy! We will be focusing on why having a power-building strategy is important and the steps to developing a transformative strategy. This training focused on:

Cover the basics of strategy – what it is, why it’s important, and its relationship to our theory of change and tactics

Give you some time to reflect on your current strategy and then share in small groups ​​

Share research on the importance of “strategic capacity” and the key capabilities necessary to build it 

An  “Organizing Pathway” provides a simple but effective structure for helping organizers combine in-person organizing with the reach and scale of digital tools. For UFR this has been central to their ability to unlock the power of their leaders at the scale needed to beat major corporations.

With so much passing through our inboxes every day, it’s easy to lose sight of what’s really valuable. As 2021 finishes off, I wanted to circle back on some of the most insightful, novel, or important pieces of research that I’ve come across from the last year or so. These are the case studies, experiments, surveys, reports, and toolkits—on a range of themes—most worth remembering as we head into 2022. Think of this as an early evidence-based Christmas for climate advocacy!
Since any one research study can only tell us so much, I’ve emphasized resources that give us the widest aperture of evidence, such as literature reviews, meta-analyses, and large-scale experiments that test a variety of messages, messengers, etc. Among the research below, there are some that deepen our knowledge and increase our confidence on key questions (such as the value of emphasizing scientific consensus), while others expand horizons in new directions (such as new hard-won lessons from just transition campaigns).
One theme that emerges that’s worth contemplating as we close the year is a ‘back to basics’ perspective. That scientific consensus message is still key; environmentalist messengers talking about green jobs isn’t sexy, but it works; promote health impacts, health benefits, and include a call to action; and long-term organizing paired with authentic coalition building* remains the foundation of enduring people power.