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Lessons from Message Testing & Two Years of Rural Storytelling
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Vermont Climate Superfund Law Survey
Vermont Public Interest Research Group (VPIRG) and the Climate Advocacy Lab fielded a statewide survey of Vermonters about attitudes towards their state’s Climate Superfund Act. We found that a majority of respondents agreed with the intention behind the law of holding fossil fuel companies financially accountable for climate damages incurred by the state. However, none of the messaging approaches we attempted seem very effective in increasing support for the policy. Qualitative responses suggest that the Act is not well-known and, while respondents favor corporate accountability, they also have concerns about the policy’s legality and government transparency. Notably, even among some of those who responded that they agree with the Climate Superfund, there was confusion about how fossil fuel companies contribute to climate-related impacts like flooding, suggesting the need for greater popular education around the chain of attribution. Distrust of government also surfaced as a concern about the Act.
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Do YECA Testimonials move Americans on Climate Change?
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The Cheaper, Better Choice: Messaging clean energy in a cost-of-living crisis.
Potential Energy recently hosted a webinar offering a first look at new research on how to communicate around clean energy during what Americans see as a “cost of living crisis.” The study reveals fresh insights into how Americans are thinking about the cost of living crisis, the role of climate action and clean energy, and what messages resonate most when affordability is top of mind.