Resource Library

Winter storms are rocking much of the country (along with disinformation about the reality of climate change that can prey on our psychological biases). Here are some evidence-based tips on winter weather.

Extreme weather events like winter storm Fern offer a short window of opportunity when people are seeking information related to climate change. But while most Americans believe we are experiencing more extreme weather, many still don’t see it as driven by climate change. Climate communicators need to help people connect the dots.

Maximize impact this legislative session with the Lab’s training on the most effective evidence-based ways to influence legislators and other policy makers.

We’re all talking (or just worrying) about AI. Some of us are deeply concerned about the climate, water, and labor impacts of this growing technology. In this newsletter, I’ll be sharing some resources for engaging with AI, and talking about our upcoming AI training series.

Understanding and adapting to obscure technical changes, often without in-house IT support to help, can seem overwhelming when you’re also trying to edit a funny-but-action-driving video for 3 different channels, track ad ROI, and write 3 fundraising emails. But you’re not alone in this moment. Join the Climate Advocacy Lab (the lab) and The Movement Cooperative (TMC) for a webinar designed to strengthen your understanding of the technical and strategic dimensions of email and SMS deliverability.

Recent acts of violence and injustice—here in Minneapolis–St. Paul and in communities across the country—are not only social and political crises; they are health crises. As we navigate ongoing harm and uncertainty, it is essential that we care for ourselves and one another.

First, I’d like to say that I hope you and yours had a restful and rejuvenating holiday break. The Lab team took some extended time off, and we’re all making our way back to our desks this week, preparing for what is already shaping up to be a busy 2026. We’ve all got a lot of work ahead of us, and we’re excited to provide the resources and support you need to kick some ass this year.

Lessons from Two Years of Storytelling in Rural America shares what happens when rigorous research meets relationship-based storytelling rooted in rural communities. Produced by Resource Rural in collaboration with the Climate Advocacy Lab, this report distills insights from more than 200 people-first stories across 41 states and two large-scale message tests with over 7,500 rural participants. Together, these learnings offer practical guidance for anyone working to build trust, understanding, and durable support for public investment in rural America.