Resource Library

Understanding and adapting to obscure technical changes, often without in-house IT support to help, can seem overwhelming when you’re also trying to edit a funny-but-action-driving video for 3 different channels, track ad ROI, and write 3 fundraising emails. But you’re not alone in this moment. Join the Climate Advocacy Lab (the lab) and The Movement Cooperative (TMC) for a webinar designed to strengthen your understanding of the technical and strategic dimensions of email and SMS deliverability.

Recent acts of violence and injustice—here in Minneapolis–St. Paul and in communities across the country—are not only social and political crises; they are health crises. As we navigate ongoing harm and uncertainty, it is essential that we care for ourselves and one another.

First, I’d like to say that I hope you and yours had a restful and rejuvenating holiday break. The Lab team took some extended time off, and we’re all making our way back to our desks this week, preparing for what is already shaping up to be a busy 2026. We’ve all got a lot of work ahead of us, and we’re excited to provide the resources and support you need to kick some ass this year.

Lessons from Two Years of Storytelling in Rural America shares what happens when rigorous research meets relationship-based storytelling rooted in rural communities. Produced by Resource Rural in collaboration with the Climate Advocacy Lab, this report distills insights from more than 200 people-first stories across 41 states and two large-scale message tests with over 7,500 rural participants. Together, these learnings offer practical guidance for anyone working to build trust, understanding, and durable support for public investment in rural America.

Recommendations on how to talk about community power, including the opportunity because voters are fed up with skyrocketing bills and. for-profit utility greed and want solution, and a recommended message that “community power” is cheaper, faster, more efficient.

This messaging guide is designed to equip organizations with clear, evidence-driven language to hold IOUs accountable, advocate on behalf of consumers, and demand transparency. Tailor the messaging strategy and sample talking points to fit your state’s context.

This guide is designed to help organizations bring a consumer-centered lens to energy policy debates, and to show how utility regulation, affordability programs, and climate justice intersect with state budgets and economic health. By using this guide, you can frame energy affordability not just as an environmental or technical issue, but as a core economic justice concern, one that directly impacts household stability, community resilience, and long-term, your state’s prosperity.