Welcoming Activists: an experiment on ways to increase new activists' engagement
With the threats from telecom carriers to restrict broadcast and peer-to-peer texting, advocates may need to pivot to alternative modes of contact to reach and engage supporters. Sunrise Movement partnered with the Climate Advocacy Lab and The Movement Cooperative to test a relatively new technology as a potential replacement for text messages: ringless voicemail messages (a.k.a. voicemail drops). This approach allows senders to “drop” a voicemail into a recipient’s phone without registering as an incoming call, allowing for some of the same benefits of texting (asynchronous communication, notification on phone, etc.) but outside of the purview of carriers.