Resource Type: Field Research

Join us for the second installment of our AI Training Series, which will focus on building a foundational understanding of AI (what generative AI is, how it works, key terms/concepts), different types of AI tools and their use cases, and using your organization’s mission to guide AI adoption.

Extreme weather events like winter storm Fern offer a short window of opportunity when people are seeking information related to climate change. But while most Americans believe we are experiencing more extreme weather, many still don’t see it as driven by climate change. Climate communicators need to help people connect the dots.

Lessons from Two Years of Storytelling in Rural America shares what happens when rigorous research meets relationship-based storytelling rooted in rural communities. Produced by Resource Rural in collaboration with the Climate Advocacy Lab, this report distills insights from more than 200 people-first stories across 41 states and two large-scale message tests with over 7,500 rural participants. Together, these learnings offer practical guidance for anyone working to build trust, understanding, and durable support for public investment in rural America.

Explore how communities can take care of each other’s needs equitably during a changing climate future.

From the latest on perennial topics such as engaging rural audiences, to new frontier insights on building support for climate superfunds or for battery storage, join the Climate Advocacy Lab and our research partners on the ground across the country for an hour packed with presentations on our latest research. Presentations include projects in collaboration with the Yale Program on Climate Change Communication (message test among Six Americas audience segments, especially among Asian & Latino populations), Evangelical Environmental Network (testing testimonial videos), Water Hub (disaster resilience opinions), Vermont Public Interest Research Group (Climate Superfund Act attitudes), Alliance for Climate Transition (maintaining support for battery energy storage systems), and Resource Rural (persuasive message framing and rural narrative analysis).

This tipsheet synthesizes information from the webinar Mastering Facilitation: Transforming Tensions and Conflict Management.

This session focuses on preventing doxxing attacks and protecting personal information that could be used to target climate advocates.

How do we accelerate climate action? This session provides you with the skills to motivate the public to accelerate climate action and reduce climate health risk. The goal of our virtual master class is to boost your outreach skills and accelerate climate action, using evidence-based behavioral science. This trans-disciplinary training includes short talks, exercises, and discussion. Expected outcomes are increased understanding of how to effectively apply behavior change to climate outreach. The presentations focus on the behavior science tools of Social norms, Social identify, Efficacy, Legacy motivation, and Framing for different audiences. View slides here.

From our July 2025 study with The Alliance for Climate Transition (ACT), we found that residents in the US Northeast have little familiarity with Battery Energy Storage Systems (BESS), but are intrigued by the technology when it is framed around improved electricity reliability and lower utility bills. However, those perceptions are endangered by concerns that BESS may endanger their homes or entail high upfront installation costs.