Resource Type: Field Research

Join us for the second installment of our AI Training Series, which will focus on building a foundational understanding of AI (what generative AI is, how it works, key terms/concepts), different types of AI tools and their use cases, and using your organization’s mission to guide AI adoption.

Extreme weather events like winter storm Fern offer a short window of opportunity when people are seeking information related to climate change. But while most Americans believe we are experiencing more extreme weather, many still don’t see it as driven by climate change. Climate communicators need to help people connect the dots.

Lessons from Two Years of Storytelling in Rural America shares what happens when rigorous research meets relationship-based storytelling rooted in rural communities. Produced by Resource Rural in collaboration with the Climate Advocacy Lab, this report distills insights from more than 200 people-first stories across 41 states and two large-scale message tests with over 7,500 rural participants. Together, these learnings offer practical guidance for anyone working to build trust, understanding, and durable support for public investment in rural America.

Explore how communities can take care of each other’s needs equitably during a changing climate future.

From the latest on perennial topics such as engaging rural audiences, to new frontier insights on building support for climate superfunds or for battery storage, join the Climate Advocacy Lab and our research partners on the ground across the country for an hour packed with presentations on our latest research. Presentations include projects in collaboration with the Yale Program on Climate Change Communication (message test among Six Americas audience segments, especially among Asian & Latino populations), Evangelical Environmental Network (testing testimonial videos), Water Hub (disaster resilience opinions), Vermont Public Interest Research Group (Climate Superfund Act attitudes), Alliance for Climate Transition (maintaining support for battery energy storage systems), and Resource Rural (persuasive message framing and rural narrative analysis).

This tipsheet synthesizes information from the webinar Mastering Facilitation: Transforming Tensions and Conflict Management.

This session focuses on preventing doxxing attacks and protecting personal information that could be used to target climate advocates.