Location: Florida

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new findings about Americans’ water pollution concerns and new polling in political battlegrounds, including Florida and competitive U.S. House districts in California.

Learn about an evidence-backed framework to engage your key audiences and build buy-in from your supporters. In 2021, we kicked off a round of research project collaborations to study how climate advocates can leverage the Social Identity Model of Collective Action (SIMCA) to better organize and mobilize their bases. SIMCA predicts that people participate in activism when they feel that their social group is experiencing injustice, when they strongly identify with that group, and/or when they feel that acting together could have an impact (that is, a sense of collective efficacy). These collaborations helped us unpack SIMCA and provided a better understanding of how and when to use this model. We found that SIMCA-informed messaging tended to perform as well as or better than existing approaches, though the specific context of each implementation was important for determining exactly how this played out. In part 2 of this report-out, we feature research done in collaboration with three climate justice organizations: Alaska Community Action on Toxics, Alianza for Progress, and Neighbor to Neighbor Massachusetts. (Also see our practical guide for integrating SIMCA into climate engagement programs and check out the projects from our SIMCA Part 1 webinar)
 
 

This post includes climate and environment headlines, data points, and key takeaways from recent public polls – including new polling nationwide on voters’ attitudes toward the two major parties on climate and the environment, new state polling in California underscoring the urgency around climate action in the state, and new state polling in Florida about the state’s transition to clean energy.