Location: Michigan

Based on Spring 2018 polling, this slidedeck summarizes research on how youth audiences (defined here as Millennials and younger) approach electoral politics. 
The authors identify four drivers influencing voting: political understanding, belief in the political system, a sense of civic or personal responsibility to vote, and alignment with the Democratic Party. Conversely, the lack of these drivers (e.g., skepticism of the political system) are among four key barriers to participation identified. The authors also describe four types of mindsets among young eligible voters, one that leads to voting and three that do not. These latter three mindsets may be based on apathy (lack of personal political interest), a revolutionary mentality (distrust of a broken political system), or uncompromising values (refusal to vote for candidates they do not fully support).

Online to offline movement of activists occurs with only a small fraction of online activists, but does represent a significant share (35%) of those who do become offline activists. Donors are more likely than non-donors to become regular offline activists. These are among numerous insights from a webinar that presented findings from an analysis of merged member data from seven environmental organizations and over 12 million records of members, activists, and donors. Kate Duch has prepared far more analyses than she had time to present, so you can take a look at the full “Multi-organization member engagement” project deck, too.