Location: National

From August 2018 to November 2018 during the mid-term elections, approximately 5000 unique OUTVOTE users were able to send out approximately 132,000 GOTV messages. Treatment in this study was definited as receiving a GOTV message from an OUTVOTE user. Using statistical analysis, the study team wanted to dtermine the outcome and impact of friend-to-friend text messages on voter turnout using queue position in texting and the level of confidence in the voter file match. Individuals messaged by friends were 8.2% more likely to cast a vote, while those who were sent a mesagge by a field organizer had an increase of only 0.29%. 

This report is an analysis of public opinion about climate change among the regular U.S. audience (American adults who frequently watch, read, or listen to the content) of each of six major U.S. news sources: CNN, MSNBC, Fox News, NPR, the Weather Channel, and the national nightly network news (on CBS, ABC, or NBC). It finds that large majorities in most news audiences are interested in news stories about a wide range of global warming topics, but that majorities in all news audiences feel they are not very well informed about global warming. Additional findings can be seen in the Executive Summary and throughout the report.

As we mentioned last week*, this midterm election had a mixed bag of results for climate and clean energy advocates. (For a rundown on environmental ballot measures outcomes, see here). What did we learn, and what does it mean for our public engagement efforts moving forward?