Location: New Hampshire

Want to find folks in your state inclined to write the Governor on the CPP? A model can find them for you. Micro-targeting models leverage the power of big data (the voting, purchase history, and other records collected on all of us). Analysts first look for patterns (correlations) between these data and outcomes of interest, such as saying you believe in climate change on a survey, or signing an online petition. They can then predict predict the likelihood that other people will sign the petition or believe in climate change, based on the data available about them.