Resource Type: Case Studies
-
For Members
Social and Digital Media Training Webinar
September 18, 2017
This webinar walks through how to create digital “surround sound” around a target audience over multiple channels. It also provides an introduction to Google AdWords: what it is, how it works, and pro tips on how to use it well to promote your organizations and campaigns. Watch the recording or take a look at the slide deck. (And for another example of this technique, see slides 99 and 100 from the Lab’s campaign planning training)
-
For Members
How to transform apocalypse fatigue into action on global warming
September 16, 2017
-
For Members
From the Margins to the Mainstream: Lessons from the Clean Power Plan for Alignment, Leadership, and Environmental Justice
September 16, 2017
-
For Members
Compassion, context, and solutions: Communicating about climate after Harvey
August 31, 2017
-
For Members
Messaging This Moment: A Handbook for Progressive Communicators
August 30, 2017
-
For Members
Building a Facebook Live Strategy
August 11, 2017
-
For Members
Case Study: Yale Climate Opinion Maps Inspire Media Coverage
July 31, 2017
-
For Members
Case Study: Training Organizing for Action Volunteer Leaders
July 31, 2017
-
For Members
Case Study: Minnesota Coalition Recruits Volunteers to Fight a Tarsands Pipeline in Minnesota Using the Catalist Voter File
July 31, 2017
-
For Members
Case Study: Recruiting Activists to Citizens’ Climate Lobby Chapter Launches with a YPCCC Facebook Microtargeting Model
July 31, 2017