Resource Type: Case Studies
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For Members
Social and Digital Media Training Webinar
September 18, 2017
This webinar walks through how to create digital “surround sound” around a target audience over multiple channels. It also provides an introduction to Google AdWords: what it is, how it works, and pro tips on how to use it well to promote your organizations and campaigns. Watch the recording or take a look at the slide deck. (And for another example of this technique, see slides 99 and 100 from the Lab’s campaign planning training)
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For Members
From the Margins to the Mainstream: Lessons from the Clean Power Plan for Alignment, Leadership, and Environmental Justice
September 16, 2017
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For Members
How to transform apocalypse fatigue into action on global warming
September 16, 2017
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For Members
Compassion, context, and solutions: Communicating about climate after Harvey
August 31, 2017
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For Members
Messaging This Moment: A Handbook for Progressive Communicators
August 30, 2017
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For Members
Building a Facebook Live Strategy
August 11, 2017
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For Members
Case Study: Ohio Environmental Council (OEC) Defends Ohio Clean Energy Law Using Yale Alarmed Voter File Model
July 31, 2017
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For Members
Case Study: ACE Prioritizing Resources, Targeting, and Long-term Planning to Activate Young People on Climate Change
July 31, 2017
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For Members
Case Study: Illinois Environmental Council (IEC) Preserves Funding for Clean Energy
July 31, 2017
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For Members
Case Study: Yale Climate Opinion Maps Inspire Media Coverage
July 31, 2017